Like many working mums I’m sure, I was catching up on some household admin one evening in front of the TV – laptop to one side. Notably, I was reading the monthly ‘Newsline’ from my son’s senior school to check on all the important items I had probably missed! As I flicked through the final pages, my eye was drawn to a couple of ads at the back; one for the school’s beauty salon, one for a local personal trainer.
The beauty salon I’ve visited before. The ad for the personal trainer was very short, but gave his Facebook page for further information. Weird, I thought. Being a B2B communicator, I guess I was wondering why I couldn’t just go to his web site for more information? Yet, I quickly found myself looking him up on Facebook, which was already open on my laptop. There I could see his previous clients, testimonials, photos etc. Minutes later I was messaging him.
It wasn’t until I had reflected on the whole short episode, that it occurred to me what had happened from a communications and lead generation point of view. This trainer had not only understood his target audiences, but where they hang out. In this case, Facebook.
Kudos young man, kudos.